Joachim Froning takes on lead EMEA sales role at CumulusPro

Singapore, 5 May 2015 – CumulusPro Pte. Ltd. is proud to announce the appointment of Joachim Froning as the new Vice President of Sales, Europe, Middle East and Africa (EMEA), beginning 1st May 2015.

With over 20 years of experience in the document capture industry, Froning’s breadth of expertise includes solution sales, distribution and services, managing large-scale accounts; and defining business strategies in the EMEA regions. In 2011, Joachim led the Management Buyout of DICOM from Kofax and the subsequent merger with Spigraph 2 years later. Before taking on his role at CumulusPro, he was SVP Distribution at Spigraph International and spearheaded the agreement with CumulusPro. He is fluent in German, French, and English.

Giulio Battistini (CEO) of CumulusPro, is delighted to welcome someone of Froning’s experience: “We’re constantly looking to add the best industry talent to our team, so it’s only natural for us to have someone of the quality of Joachim Froning. We’re excited for him to embark on the next stage of his career with us, and to nurture our growth in the EMEA markets.”

Froning describes what he looks forward most in his new role: “Engaging with partners about new ways of growing their business, and engaging with end-users about easy and fast ways to bring paper documents into their line of business applications. I have spent my career in the document capture industry, and with CumulusPro, it is now the time to move capture out of its niche and make it available to everyone wanting to handle documents electronically, no matter in what location or through which device. CumulusPro has enormous potential in the market and I am truly excited to become a part of its success story.”

About CumulusPro Pte. Ltd.

CumulusPro helps businesses to rapidly transform to digital enterprises by connecting people, process and application. Our cloud-based Business Process Management Platform - Straatos is designed to revolutionise how organisations and public institutions digitally communicate and collaborate with their customers, citizen, and partners. Digital enterprises typically improve their customer experience, and increase customer satisfaction, business efficiency, and productivity while reducing cost and time to market.